ABOUT ME

I’m a London-based UGC creator passionate about building brands through intentional storytelling.

With a background in International Economics and Finance, I approach content creation with both creativity and strategic thinking.

I create elevated content for beauty, skincare, lifestyle, and finance-focused brands that value authenticity, refined visuals, and long-term brand growth.

I blend aesthetics with strategy, ensuring every piece of content aligns with brand positioning and consumer psychology.

For me, content is not just about aesthetics — it’s about impact, positioning, and trust.

Selected Work

VitaSkin – UGC Product Demo
Organic UGC Reel | Texture & Routine Clarity
Objective: Increase trust through realistic, clean application visuals

Bvlgari – Spec Ad
UGC Reel | Luxury Fragrance Storytelling
Objective: Brand awareness & emotional positioning

Services offered

UGC creations

  • UGC (User-Generated Content) is branded content created for your own platforms — including social media, website, email marketing, and paid advertising.

    Unlike influencer marketing, UGC does not rely on audience reach. Instead, it provides authentic, relatable content that brands can use to communicate directly with their target audience.

    It is designed to build trust, strengthen positioning, and support purchase decisions through natural, consumer-style storytelling.

  • • Concept development based on brand positioning
    • Script writing & on-camera delivery
    • High-quality filming optimized for vertical platforms
    • Retention-focused editing
    • Done-for-you (DFY) content production
    • Performance insights to optimize future content

  • • Raw footage delivery
    • Custom IG reel cover design
    • SEO-optimized captions & hashtag research
    • UGC product photography
    • High-quality product photography
    • Re-filming (per additional variations)
    • Multiple aspect ratio exports (9:16, 1:1, 4:5)
    • Rush delivery (2-4 business days)
    • Monthly retainer packages

  • • Raw footage delivery
    • Multiple hook & CTA variations
    • Re-filming for testing
    • Paid advertising usage rights
    • Multiple aspect ratio exports
    • Rush delivery (2–4 business days)
    • Monthly retainer packages

My process

Strategy & Alignment

We begin with a discovery call to understand your brand positioning, target audience, and campaign objectives.
Every piece of content is rooted in strategy.

Concept & Production

I develop the creative direction, script, and visual approach.
Filming and editing are optimized for retention and platform performance.

Delivery & Refinement

Content is delivered in agreed formats, with space for revisions and future optimization insights.

Let’s work together

If you’re interested in strategic, performance-driven UGC for your brand, I’d love to hear more about your project.